Nékter, the West Coast’s modern reinvention of the juice bar, shows no sign of slowing down in its quest to make healthy living affordable and accessible to everyone. The Southern California-based company will open 100 new locations by the end of 2017, doubling its existing footprint on the West Coast and expanding to new territories in Florida, North Carolina and South Carolina.
Nékter’s exponential growth is due in large part to its franchisees, who helped expand the brand in both new and existing markets. Just this year, Nékter signed multi-unit franchisee agreements in Florida, North Carolina, and South Carolina to enlarge its U.S. territory by 2018. This comes on the heels of the latest juice bar openings earlier this year in Nekter’s new markets of Texas, Utah and Washington, as well as steady and consistent growth of the brand’s stores in existing markets like Southern California and Arizona. Within the last seven years, Nékter has grown to nearly 76 locations in 10 states, and will continue to lead the charge in reinventing the juice bar, making a healthy lifestyle approachable to all.
“Our franchisees are always top-of-mind when we’re considering our business decisions; they come first,” says Steve Shulze, co-founder and CEO of Nékter. “We make it a priority to not oversaturate a market, allowing many of them to maximize their return on investment and enjoy sustained growth. We combine innovative concept designs with research and development efforts to create a revolutionary franchisee model, supported by our corporate and field teams.”
Along with big expansion plans for 2017, Nékter recently launched the ultimate game-changer in indulgent offerings: Skoop, a decadent yet guilt-and-dairy-free frozen treat, will soon be available in locations nationwide. Also joining the growing menu are Nékter Blended Juices, a fiber-packed drink in a category of its own. Made like a smoothie, Blended Juices are packed with a whole day’s serving of purifying fruits and vegetables. In celebration of summer, Nékter will extend to new summer hours at participating locations, and will also be introducing new limited-time offerings, including a Watermelon Cooler and Pitaya Chia Parfait for the warmer weather.
