Industry News | November 20, 2010

NASCAR Driver Sean Caisse Promotes Performance Wipers

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SCA, a global hygiene company, and its Tork brand of Performance Wipers, today announced plans to team up with NASCAR Nationwide Series driver Sean Caisse for the upcoming Ford 300 at Homestead-Miami Speedway on Nov. 20.

As a member of the Go Green Racing team, NASCAR's premier development team in the K&N Pro East Series and the Nationwide Series, Caisse will navigate the No. 39 car promoting Tork Performance, the brand’s innovative line of wiper dispensers. The new generation of dispensers meets customers’ needs for a hygienic work environment, while cutting down on product waste.

“I’m more than excited to partner with SCA and its Tork brand, especially since both parties are growing fast and will certainly benefit from being associated with one another,” says Caisse, a former K&N Pro Series East Rookie of the Year. “SCA’s focus and commitment to sustainability allows me to further become a positive brand ambassador both on and off the track.”

The Ford 300 race marks Caisse’s sixth NASCAR Nationwide Series Start of 2010, and concludes the series.He finished 33rd after starting fifth in the NASCAR Nationwide Series at Gateway International Racewayin mid-October.

“This partnership is especially timely for us because Sean is building up a great name for himself on the track while SCA is in the midst of elevating our Tork Performance brand of innovative wiper dispensers,” says Scott Robey,product director for Wipers at SCA Tissue North America. “It made sense for us to partner with a burgeoning talent like Sean, in order to spread a message of sustainability to such a broad audience while also showing appreciation to our customers and employees.”

SCA launched Tork Performance in September of 2010 to help control wiper consumption, thus decreasing refill and disposal costs. The dispensers are ideal for kitchen and food preparation

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