Industry News | August 6, 2010

NASCAR Star Sells BK Burgers—Literally

Read More About

Burger King Corp. threw famed NASCAR racer Tony “Smoke” Stewart “into the fire” for the ultimate test of speed: working a full shift in a Burger King restaurant to sell the new Smoky Cheddar Steakhouse XT. Cameras placed throughout the restaurant captured the action as the racing superstar proved that, whether behind the wheel or the broiler, he can be cool under pressure.

Cameras rolled while Tony made the switch from the track to the kitchen and raced to cook flame-broiled burgers, ring up orders at the front counter, and deliver the Smoky Cheddar Steakhouse XT with a smile at the drive-thru—all while managing to sneak in a few autographs for unsuspecting fans.

Fans can “Clock In with Tony Stewart” on Burger King’s website and watch highlights from his day on the job. The new Smoky Cheddar Steakhouse XT burger features an extra-thick all-beef patty topped with cheddar cheese, smoky BBQ mayonnaise, bacon, lettuce, and tomatoes and is available at participating Burger King restaurants for a suggested retail price of $4.49.

Add new comment