Nathan’s Famous announced its plans to grow in Dubai and throughout the Middle East.
With its offering of flexible, adaptable restaurant designs and the best of New York cuisine, Nathan’s Famous shows promise in a market that saw 10 percent new restaurant growth in 2018, according to Dubai's Department of Economic Development.
To launch its growth efforts in the Middle East, Nathan’s Famous will attend the Global Franchise Market in Dubai, November 5 – 6, 2019. The Global Franchise Market is the official franchising event in Dubai, held under the patronage of the Dubai Economy.
“Nathan’s Famous is now in 16 countries worldwide, and the Middle East offers us an incredible opportunity to take the flavors of New York to a market that is known for its discerning taste and appreciation of American cuisine," says James Walker, Senior Vice President, Restaurants. "I've had the opportunity to travel around the UAE and surrounding countries, and I understand that potential franchisees look for best-in-class training, support, high profits, and low costs, all of which our 100-year-old global brand can offer.”
While known for its world-famous beef hot dog and golden crinkle-cut French fries, Nathan's offers much more, including best-in-class burgers, cheesesteaks, and chicken classics. Its compelling menu can be customized to suit any taste preference in every country. The brand also offers versatile restaurant designs to accommodate a variety of locations, from food courts to freestanding and everything in between.
“Nathan’s has a considerable amount of consumer loyalty, and is a brand known around the world,” adds Walker. “We’re excited to debut new menu items and a fully revamped store design at the Global Franchise Market. We know the opportunity to franchise the flavor of New York will be a great business opportunity for entrepreneurs in the Middle East.”