Nathan's Launches Virtual Wings and Waffles Concept

    Industry News | November 10, 2020
    Nathan's Famous wings and waffles from virtual brand.
    Nathan's Famous
    Wings of New York will offer customers a variety of menu options.

    Nathan’s Famous announced the launch of its new brand, Wings of New York. Wings of New York is a virtual concept offering New York style wings as well as Harlem-style chicken and waffles. The roll out of this concept will only be available through third-party delivery initially in the New York Tri-State area, with expansion plans across the U.S. in the coming weeks.

    "We are excited to launch Wings of New York and provide our fans with high-quality wings, hand-dipped chicken tenders and Harlem-style malted waffles through delivery,” says James Walker, Senior Vice President, Restaurants. “We’ve worked non-stop with our team as well as our culinary consultant Chef Mark Miller, to develop the menu with flavors that will resonate well with wings and waffle lovers all over.”

    Wings of New York will offer customers a variety of menu options including wings and tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles. The brand will offer over a dozen different wing sauces ranging from Classic Buffalo and Creamy Mild Buffalo to Carolina Reaper and Ghost Pepper, as well as a signature Buffalo sauce created by culinary consultant and James Beard Award Winner Mark Miller. The fries can be served alongside wings or loaded with an assortment of toppings including the NY Cheesesteak fries by Pat LaFrieda, while the waffles, which can also be served a la carte, will be topped with real maple syrup and butter. The menu also features two waffle dessert options – a Waffle Sundae and a Waffle Shake.

    The brand, which will utilize Nathan’s Famous kitchens as their Wings of New York ghost kitchens, has launched on UberEats, DoorDash, Grubhub and Postmates in the New York area with plans to expand in the coming weeks. Additionally, Wings of New York and Nathan’s Famous have partnered with Kitopi, a cloud kitchen platform, to deliver the menu to customers in the UAE starting next month.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.