Nathan’s Famous announced its partnerships with Goji Creative and Trevelino/Keller.
"It's truly an exciting time for the Nathan's Famous brand as we look toward 2020," says James Walker, Senior Vice President, Restaurants. “It’s been roughly six months since I joined this incredible team, and the headway we’ve made since gives me great excitement. We expect these two agencies will not only help position Nathan’s for success in 2020 but for many years to come. We are excited to show the franchise world all the great things we’ve been working on recently."
Goji Creative, a Laguna Beach, CA creative agency is tapped by the brand to cover many new initiatives, including new product creative offerings and menu design, branding and identity, and new store design and development.
“As a New York native, this win was especially sweet for me, having grown up with Nathan’s Famous,” says Ken Stetter, Founder of Goji Creative. “As their business embarks on an increased focus on growing franchise sales, we’ve been tasked with establishing Nathan's Famous as the Flavor of New York with an updated menu, and new store design that we hope to launch in 2020. It's an incredible time to work with this brand."
Trevelino/Keller, a full-service digital public relations and marketing firm based in Atlanta, has joined the team to help with marketing design and strategy, executive visibility, and public relations for the brand's franchise sales efforts.
"Nathan's Famous is a classic in every sense of the word, and we believe it has the brand reputation and name recognition to expand its hot dog phenomenon into other competitive menu segments," says Dean Trevelino, Principal, Trevelino/Keller. "For the prospective franchisee, they will be excited to understand the AUV potential of a brand that’s been a part of New York for more than 100 years, the most visible city in the world.”