Nathan’s Famous announced its partnership with REEF, one of the largest operators of neighborhood kitchens and logistics hubs in the United States. REEF Kitchens is a national network of 70+ neighborhood kitchens across 18 cities that allows food entrepreneurs, local restaurants, and national restaurant brands to open and quickly expand their delivery businesses.
"We’ve worked fervently to expand Nathan’s Famous to fans across the country, and this partnership with REEF Kitchens grows our footprint even more," says James Walker, Senior Vice President, Restaurants. “We look forward to beginning this journey with REEF in Manhattan, expanding our reach in the city we call home, and looking at future markets like Miami, Los Angeles, Portland and Minneapolis in the coming months.”
REEF’s Manhattan neighborhood kitchen is now serving Nathan’s Famous' new menu. Fans across the borough will be able to order Nathan’s via UberEats, Postmates and Grubhub, with DoorDash in August 2020. Menu items will include the brand’s world-famous hot dogs and crinkle cut fries, the NY Cheesesteak by Pat LaFrieda, as well as the brands new line of premium burgers and fried chicken sandwiches.
“We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York,” adds Carl Segal, REEF’s COO. “REEF takes pride in helping brands scale to reach and serve more customers beyond their traditional brick and mortar locations, and we look forward to bringing Nathan’s world-famous hot dogs, fries, and burgers to new consumers through our Neighborhood Kitchens.”