"We're thanking our loyal customers for their support following the incident in San Jose," saus Tom Mueller, Wendy's president and chief operating officer. "Dave Thomas insisted we always 'do the right thing,' and we have kept our word. Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free Frostys."
Wendy's recently conducted the same offering in the San Francisco Bay area and Sacramento. Customers turned out in record numbers and stores gave away more than 100,000 Frostys.
National TV and print advertising will be used to highlight this weekend's promotion.