MSA (MarketSmart), a North Carolina–based marketing and communications agency, captured three Best Practices awards at the fourth annual Subway Agency Summit held recently in Miami.
With the three new awards, MSA continues winning Subway honors, having been named Subway Agency of the Year in 2008. MSA represents Subway in 27 U.S. markets, making the firm the second largest advertising agency in the entire U.S. Subway system.
Presented by Subway Franchisee Advertising Trust Fund (SFAFT), the Summit is a series of meetings involving the 29 U.S. ad agencies in the entire Subway system. The Summit’s “Agency Best Practices Awards” recognized Subway agencies in 16 categories. MSA received honors in: Best in Class, for restaurant-level merchandising in the entire Subway system for Frito-Lay chip sales; Best Customer Appreciation program in Utica, New York, for thanking loyal customers with a “Buy One, Get One” campaign; and Best Every Day Value Meal in Erie, New York, for the “$5 Fresh Value Meal—Your Choice,” campaign.
“We strive to create and implement programs that will benefit our local markets,” says Lewis Finch, MSA president. “Being honored with three Best Practices awards are testament to the diligence and hard work necessary to make these programs a success.”