On Wednesday, Nékter Juice Bar announced it has appointed SOCi, Inc. as its new global platform of record for localized marketing. A pioneer of the modern juice bar experience with menu transparency and ingredient-integrity, Nékter Juice Bar operates 170 locations across the United States with another 186 locations in development. SOCi, the all-in-one platform built specifically for “next-level” multi-location marketers, will help simplify and streamline Nékter’s entire localized strategy, including local listings, landing pages, social and reputation management, and social advertising across platforms like Facebook, Instagram, Google My Business, and Yelp.
“By bringing SOCi onboard, Nékter will be able to more efficiently reach customers on a local level during a time when effective communication matters most,” said Steve Schulze, cofounder and CEO at Nékter. “And as our group of franchisees continues to grow, SOCi’s franchise-friendly, easy-to-use platform is exactly what we need to support unified marketing campaigns across all of our markets.”
According to research from SOCi, 97 percent of consumers conduct a local online search before making a purchase, demonstrating how crucial it is for businesses to optimize their digital presence on a local level. This is especially important as consumers seek timely, reliable answers and solutions from brands during the COVID-19 pandemic. As brands adjust to shifting customer expectations, they face challenges of their own, and are doing so with fewer resources and budget.
Multi-location businesses like Nékter are consolidating their marketing stacks and leveraging SOCi’s all-encompassing solution to manage local search, social, and reviews for 100s or even 1000s of locations. Not only does consolidation cut costs with IT, data, vendor management, and even licensing costs per location, but also it increases productivity at the local level and enables corporate oversight for multiple solutions through a single account.
“Our main priority at SOCi is to help multi-location marketers engage with their valued customers on a local level. Never has this been more important than it is now as businesses around the country have made changes to protect the safety of their employees and customers during the coronavirus pandemic,” said Afif Khoury, CEO and Founder of SOCi. “Nékter is no different as it’s pivoted to offering order ahead and delivery as dining rooms remain closed. We’re honored to partner with Nékter during this time to help them keep their customers informed.”