By prioritizing the relationship of trust between brand and guest from the outset and always bringing the freshest ingredients to the table, Nékter Juice Bar was in an optimum position to weather, even thrive, during the pandemic. During the past four months, “America’s Freshest Juice Bar” grew sales across its pioneering digital channels by 200 percent as compared to the whole of 2019, opened 10 new restaurants, and is now preparing to open another 10-15 restaurants in 2020. Before the end of the year, Nékter will also enter three new major markets: Baltimore, Seattle, and Billings, Montana.
“Ten years ago, we set out to reinvent the juice bar space, bringing hand-crafted freshness and transparency back to a category that was littered with glorified ice cream shops,” said Steve Schulze, co-founder and CEO, Nékter Juice Bar. “This strong foundation, from which we have never wavered, has allowed Nékter to effectively grow vertically even during the most challenging of times. While we didn’t build the brand with a pandemic in mind, our mission to offer genuinely healthy food created with ingredient integrity has allowed us to support our communities when health and wellness is more important than ever.”
Since its founding in 2010, Nékter has grown sales to over $100 million systemwide. With over 172 restaurants open, a fully integrated, robust, and data-driven digital marketing program, and a best-in-class online ordering and rewards app, Nékter continues to expand quickly and efficiently across the country. In addition to triple-digit sales growth across Nékter’s digital and delivery platforms, check averages have increased by more than 30 percent, and many restaurants are starting to comp over 2019.
As Nékter Juice Bar approaches its 10-year anniversary in October 2020, the company is also preparing to launch a new brand campaign compelling guests to “Live Life to the Freshest.” “Health and wellness have been trending upwards in America for several years now, and we were at the forefront of that upswing,” said Schulze. “Now as we continue to navigate this new normal, we are witnessing quite a surge in loyal and new guests turning to us to help boost immunity, energy and overall health.”