Industry News | May 23, 2017

NESCAFÉ Adds a Cold-Brew Concentrate

NESCAFÉ
Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Nestlé Professional is expanding its coffee portfolio with the launch of NESCAFÉ Cold Brew Coffee Concentrate. This new product, available in packs of 12 30-ounce cartons, allows operators to simply mix with water and serve over ice, which is an easy, efficient alternative to the operational complexity of slow brewing cold brew coffee in house.

According to 2016 Datassential report Next Generation Coffee Rituals, cold brew coffee had a meteoric 635 percent growth in menu penetration between 2011 and 2016.

“All foodservice operators should be able to take advantage of the popularity, premium pricing, and strong margins offered by cold brew coffee,” says Martin Lines, vice president, Category Marketing – Beverages, Nestlé Professional North America. “We’ve invested time and effort in the slow brewing process so our customers don’t have to.”

NESCAFÉ Cold Brew Coffee Concentrate is made with only coffee and water, no preservatives or additives, using select beans that have been sustainably sourced. Nestlé Professional re-creates the slow, gentle brewing process for a delicious, consistently smooth cup of coffee with subtly sweet notes.

“We’ve seen great response from early-stage customers and are delighted with the initial taste test results,” Lines says.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.