Industry News | January 27, 2017

Nestlé Cafés Ramp Up Middle East Expansion

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Nestlé Toll House Cafés by Chip is continuing its rapid expansion throughout the Middle East, with several cafés recently opened, and under construction, across the region.

On December 18, the Kingdom of Saudi Arabia welcomed its 10th Nestlé Toll House Café by Chip with its grand opening in the Jeddah Square Center in Jeddah. Another café is currently under construction in Riyadh, in anticipation of a March opening.

This month, Al Wazzan Group, the area developer for the brand in Kuwait, will open two new cafés—in the Ahmadi Coop in Al Ahmadi and the 25th February Tower in Kuwait City. Both new cafés are located along busy streets, offer local delivery and feature some of the best cookie cake designs in the world. Along with yet another café projected to open in February, Kuwait will become the largest Middle East market for Nestlé Toll House Café by Chip, with 17 locations.

In addition, the popular international franchisor has contracted with the Raiya Group to bring four additional cafés to Iraq over the next three months. In March, a new café at Baghdad Mall will celebrate its opening followed closely by another café at the 14th Ramadan in the Al Mansour area of Baghdad in June. The Raiya Group intends to expand to the Erbil market in 2017.

This March, another new café will open in Doha, Qatar at North Gate Mall.

With these current and projected openings, the Middle East Region will be home to 51 cafés by this summer, up from 30 at the beginning of 2016.

“We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly,” said Shawnon Bellah, chief operating officer of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “We’re thrilled to see our cafés spread across Iraq, Kuwait, Saudi Arabia and Qatar, and we still have plenty of room for continued expansion in these and other nations.”

The premium dessert destination concept is built around one of the world's most recognized food brands—Nestlé. The popular cafés serve up freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, smoothies, cold beverages, premium coffees and savory sandwiches.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.