Industry News | November 2, 2017

Nestlé Toll House Café Accelerates Middle East Expansion

Nestlé Toll House Cafés by Chip is continuing its aggressive expansion throughout the Middle East with several cafés recently opened, and under construction, across the region.

In late summer, franchisee Mohammed Idan introduced Iraq’s sixth Nestlé Toll House Café by Chip with its grand opening in the Baghdad Mall. Shortly thereafter, Hassan Ali Safa, franchisee with Tahoe Foods SARL, opened Lebanon’s sixth café in The Spot Choueifat.  Both new cafes offer a warm ambiance and comfortable seating and feature some of the best confections in the world.

This fall, Franchise Owner Sulaiman Al Wazzan opened Kuwait’s 18th location inside the Kuwait Credit Bank Building on Shuhada Street. Kuwait is now the largest Middle East market for the brand.

More agreements for continued expansion have been signed in recent months, to include five agreements in the Kingdom of Saudi Arabia and four agreements in Lebanon.

The brand known for serving up freshly baked cookies, premium coffees and a wide array of savory items is now home to 50 cafes in the Middle East. Over the next 12 months Nestlé Toll House Café by Chip is planning to open 30 additional cafés in the region.

“We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly,” says Ziad S. Dalal, President of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “It’s humbling to receive such overwhelming support as we spread this wonderful concept across Iraq, Kuwait, Lebanon and Saudi Arabia, and we still have plenty of room for continued expansion in these and other nations.”

The premium dessert destination concept is built around one of the world's most recognized food brands—Nestlé. The popular bakery cafés serve up freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, frozen yogurt, smoothies, cold beverages, premium coffees, and savory items.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.