Nestlé Toll House Café by Chip is continuing its rapid expansion throughout the Middle East, with two new cafés opening this past month in Kuwait. The new openings bring the brand’s overall count in the Middle East to 50 locations.
In February, Al Wazzan Group, the area developer for the brand in Kuwait, opened two new cafés—in the Public Authority for Minor Affairs in Sharq and in the 25th February Tower in Kuwait City. Both cafés offer local delivery and feature some of the best cookie cake designs in the world.
“We are enjoying tremendous growth throughout Kuwait, thanks to our franchise partners who continue to build our brand,” says Shawnon Bellah, chief operating officer of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “It’s exciting to see the response to our brand in Kuwait and we look forward to continued expansion in Iraq, Saudi Arabia, the UAE and other nations throughout the region.”
These two new locations make Kuwait the largest Middle East market for Nestlé Toll House Café by Chip, with 19 locations.
The premium dessert destination concept is built around one of the world's most recognized food brands—Nestlé. The popular cafés serve up freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, smoothies, cold beverages, premium Nestlé Buondi coffee and savory sandwiches.