Industry News | September 15, 2014

Nestlé Toll House Café Honors Chocolate Chip Morsel’s 75th Birthday

image used with permission.

As countless sweet-toothed fans rally to commemorate the 75th anniversary of the chocolate chip morsel, Nestlé Toll House Café by Chip is marking the occasion by giving back to its bravest customers in collaboration with the Cookies for Kids’ Cancer organization.

The partnership, which will help fund essential research grants for five of the nation’s leading pediatric cancer centers, will kick off on Saturday, September 13, National Childhood Cancer Awareness Day, and continue through Oct. 31.

During this time, Nestlé Toll House Cafés across the country will be accepting donations for Cookies for Kids’ Cancer, a national nonprofit organization that helps fund the development of less toxic, more effective treatments for children battling cancer. In exchange for making a $1donation, guests will receive a $1 coupon to be used on a subsequent visit to any Nestlé Toll House Café. Supporters may also make direct donations to the charity online.

The bakery cafés have set a collective goal of raising $500 per location. If each café reaches its target, the campaign will raise more than $50,000.

“As we celebrate 75 years of helping families create warm memories with our trademark chocolate chip morsels, it’s the perfect time for us to show how grateful we are for our biggest supporters—their children,” says Ziad Dalal, founder and president of Nestlé Toll House Café. “Those of us with kids understand all too well what it’s like to worry about their health and well-being, even in the best of times. We hope everyone will stop by our cafés and make a donation to Cookies for Kids’ Cancer, whether they purchase a treat or not. These special kids need our help, and this is a simple way for each of us to do our part.”

Founded in 2008, Cookies for Kids’ Cancer provides inspiration and support for individuals, businesses, and organizations to raise money by hosting grassroots bake sales and other fundraising events. Since its beginning, nine new pediatric cancer treatments have been developed, says Larry Witt, founder and president of the charitable organization.

“We are thrilled to partner with a company that knows more about the power of love and cookies than just about anyone on the planet,” Witt says. “They say it takes a village to raise a child, and that certainly holds true when it comes to eradicating childhood cancer. Nestlé Toll House Café is going above and beyond with this campaign and we couldn’t be more grateful for their support.”

Nestlé Toll House Café is also celebrating the 75th anniversary with its “Toll House Tuesdays,” in which cafés nationwide will offer 75-cent chocolate chip cookies from 2–5 p.m. every Tuesday from September 16 through October 28.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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