On Saturday, July 30, Nestlé Toll House Café by Chip, a premiere bakery and dessert bar, opened the doors of the first Kuwait restaurant located in Abu Al Hasaniya’s The Village. This is the second café opening in a six-week period for Royal Food Services Company, the master developer of this location as well as a location in Dubai. Royal Food Services Company is slated to establish a presence in the countries of Kuwait, UAE, and Jordan with a minimum of 48 cafes throughout the three countries. 

Crowds flocked around the spacious freestanding restaurant on opening day in anticipation of sampling the selection of fresh-baked desserts, NESCAFE premium dessert coffees, and more. The Village cafe will hold grand opening celebrations beginning on September 15 with free cookies, dessert tastings, contests, and more for all shoppers visiting the location.

“We are very happy about the first café opening in Kuwait and the second opening for our company,” says Sulaiman Al Wazzan, chairman of Royal Food Services, franchisee of Nestlé Toll House Café by Chip. “Our customers in Kuwait can now enjoy a new dessert experience. The second café in Kuwait is planned to open in late December 2011. Our development plan for Kuwait, Dubai, and Jordan is very aggressive and will position the brand in the marketplace for years to come.”

The new lifestyle café in The Village, the first of its kind for the Richardson, Texas-based chain, is well suited to customers in the shopping venue. This café profile allows the brand to customize the dessert experience based on the style of the shopping mall and the geographical location.  

Ziad Dalal, founder and CEO of Crest Foods, franchisor of Nestlé Toll House® Café by Chip, has positioned the company for explosive growth in the Middle East. “We are excited about our partnership with Royal Food Services Company and this new café design which enables us to further meet the needs of our guests,” Dalal says. “Kuwait is the ideal market to introduce this new freestanding café design internationally and Royal Food Services is the perfect developer to continue to expand the concept in the region.”

For those dining in, dessert lovers are invited to indulge in the sweet aroma of chocolate, fresh-baked confections, and premium dessert coffees at the bakery and dessert bar. A selection of sandwiches, salads, and smoothies accompany the simple fare done well. The open floor plan offers several seating options available including café-style chairs and tables along with soft seating conversation zones. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.

Launched with one location in 2000, Nestlé Toll House Café by Chip now has 96 locations in 24 U.S. States and four new international locations in the Middle East.

Denise Lee Yohn: QSR's Marketing Guru, Desserts, Growth, News, Pizza, Nestle Toll House Cafe