Industry News | January 22, 2016

Nestlé Toll House Café Opens Two New California Units

image used with permission.

Shoppers in Tracy and Newark are revisiting the sweet tastes of childhood at two new Nestlé Toll House Cafés by Chip that recently opened in the West Valley Mall and New Park Mall, respectively, in San Jose, California.

The newest cafés mark the 15th and 16th in California and are among nearly 150 system-wide. In addition to its delicious cookies, cookie cakes, and premium Nescafe Milano coffees, the cafés also specialize in serving up smoothies, brownies, ice cream, savory crepes, and a wide array of other delectable treats and lunchtime snacks.

“Our cafés have been warmly embraced across the United States and beyond, and we have been growing steadily throughout Northern California,” says Shawnon Bellah, chief operating officer of Crest Foods Inc., the franchisor of Nestlé Toll House Café by Chip. “We like to think of our cafés as a welcome escape from the hustle and bustle of urban life, and a great meeting spot for friends, families and on-the-go shoppers.”

Franchise owners Dan and Annette Chance launched the West Valley Mall café—their second—with great fanfare, treating shoppers to free cookies and showcasing all their delicious confections, custom cookie cakes, and made-to-order sandwiches, panini, and wraps.

“While we always encourage our sweet-toothed guests to grab a cookie or another freshly baked treat to go, we hope they’ll take a seat, enjoy a cup of premium coffee or some lunch, and relax a while as they take in the sights and sounds of this beautiful mall,” says Annette Chance. “Our café is warm and welcoming, and there’s something for everyone here.”

New Park Mall café owner Zuby Chashmawala is equally excited to introduce the brand to shoppers in Newark.

“I believe this is the perfect addition to New Park,” Chashmawala says. “Needless to say, I am very excited to be a part of the Nestlé Toll House Café by Chip family. I couldn’t have chosen a sweeter business model to follow for success.”

The premium dessert destination concept is built around the world's most powerful food brand  Nestlé. Along with its universally loved Nestlé Toll House cookies and cookie cakes, the cafés serve brownies, smoothies, ice creams, cold drinks and coffee. Both of the new cafés offer their own comfortable seating area, free Wi-Fi, digital menus displayed on eight LED screens and an upgraded design that showcases the concept’s distinctive product offerings in a more efficient and attractive manner.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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