Industry News | May 14, 2015

Nestlé Uses National Chocolate Chip Day to Raise Funds

image used with permission.

Nestlé Toll House Café by Chip is marking National Chocolate Chip Day (May 15) by serving up its famous chocolate chip cookies and cookie cakes, and by giving back to its bravest customers in collaboration with the Cookies for Kids’ Cancer organization.

From Friday, May 15, through Sunday, May 17, participating Nestlé Toll House Cafés across the nation will donate $1 to the pediatric cancer charity for each customer who purchases a cookie cake and mentions “Cookies for Kids’ Cancer.” The national nonprofit organization helps fund the development of less toxic, more effective treatments for children battling cancer.

“National Chocolate Chip Day is a whimsical holiday that brings out the kid in all of us, so we decided to take this opportunity to support some special kids who truly need our help,” says Shawnon Bellah, senior vice president of global operations for Nestlé Toll House Café. “We hope everyone will stop by our cafés, order a celebratory cookie cake for a loved one or their coworkers, and mention ‘Cookies for Kids’ Cancer.’ It’s a simple way for each of us to make a positive difference in these kids’ lives.”

Founded in 2008, Cookies for Kids’ Cancer provides inspiration and support for individuals, businesses, and organizations to raise money by hosting grassroots bake sales and other fundraising events. Since the program’s beginning, six-dozen pediatric cancer research projects have been funded, says Gretchen Witt, founder of the national nonprofit organization.

"The people at Nestlé Toll House Café have been so supportive to our organization and we greatly appreciate the spotlight they're shining on childhood cancer this weekend," Witt says. "The say it takes a village to raise a child, and that certainly holds true when it comes to eradicating childhood cancer. We hope their customers will rise to the occasion and support our fundraiser this week.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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