Industry News | July 23, 2009

Nestle Toll House Cafe Opens First Corporate Store

Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, announced the grand opening of the company’s first corporate store in the Westfield Parkway Plaza Mall in El Cajon, California. The location opened on July 19 and is the 20th café operating in California.

“Californians have embraced the dessert café and continue to show their love for Nestlé Toll House cookies, cookie cakes, Dreyer’s Grand Ice Cream, smoothies, and Nescafé gourmet coffee drinks,” says Scott McIntosh, vice president of franchise development for Crest Foods. “We’ve seen incredible growth and success in this region.”

“We are excited about our first corporate location in California and are taking this opportunity to further enhance our system for our franchisees,” he adds.

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