Back Yard Burgers, which has 129 stores in 20 states, named BOHAN Advertising | Marketing its agency of record.
BOHAN will provide a full range of advertising, marketing, and promotional services, including brand strategy, creative, media planning and placement, point of purchase, and promotions.
“Back Yard Burgers didn’t come to us for traditional advertising. They wanted a complete brand experience—from the restaurant environment to the Back Yard Burgers t-shirts their fan base wears around town,” says Kerry Graham, agency president. “That’s the kind of 360-degree branding we do very, very well.”
“The restaurant industry is fast-moving and competitive—and it takes innovative and unexpected approaches for a brand to become something people are really passionate about today,” Graham says. “BOHAN and Back Yard Burgers are going to be very good teammates over the grill.”
BOHAN’s restaurant experience includes Fazoli’s, for which it won a 2010 Emmy Award and was named that chain’s 2009 Supplier of the Year for Innovation; Stoney River Legendary Steaks; Logan’s Roadhouse; and Original Roadhouse Grill.
“Back Yard Burgers is ready to grow, and we have a great partner in BOHAN,” says Dawn Boulanger, vice president of marketing for Back Yard Burgers. “Our product is excellent, and our guests enjoy their restaurant experience with us. BOHAN has the people and the creativity to help us spread the word and gain new fans.”