Industry News | January 25, 2010

New Asian Fast Casual In The Works

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Al Bhakta, president and CEO of Genghis Grill Franchise Concepts LP, and Mark H. Brezinski, founder of Bengal Coast Restaurants LP, announced the formation of a joint venture to develop a new fast-casual Asian restaurant called Bistro BabuSan - Fresh Asian Fusion.

Mark was one of the co-founding partners of Pei Wei Asian Diner before branching out and creating Bengal Coast, a south Asian fusion restaurant featuring both full service and fast-casual service in the Oak Lawn area of Dallas.

Al and his Chalak Group were original franchisees of Genghis Grill before purchasing the company in 2004 and growing it to the current level of 41 restaurants. Both companies are based in Dallas.

"This is a very exciting time for all of us, and we are very grateful to Al and his team for their optimism and interest in what we have created," Brezinski says. "I believe that my own team has worked very hard at proving the viability of this cuisine in what has been a very challenging time in a highly competitive market. We are poised to apply the lessons we have learned these past few years, and I am very comfortable developing Bistro BabuSan in the fast casual segment, a segment I have been in for over ten years."

"We are extremely enthusiastic to begin this venture with Mark, and believe that our combined strengths make us a very formidable team," Bhakta says. "To participate in this new venture and welcome Mark and his group in this fashion presents us all with some very exciting opportunities. Our mutual goal is to open this first restaurant together and assess how best to co-determine its future. Our shared opinion is that there is a great future in this segment and that a broader Asian cuisine gives us a real advantage in the fast-casual niche."

The first Bistro BabuSan is scheduled to open in spring 2010 in The Village at Fairview, a northern suburb of Dallas in a 1.1 million square-foot mixed retail complex developed by the MG Herring Group. The name BabuSan is a blend of Asian terms for endearment or respect for others.

For more information, visit the Bistro Babusan Web site.

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