Under the terms of the new contract, CSAB will have two fountain brands available in all U.S. Carl's Jr. and Hardee's restaurants, including Dr Pepper and either Diet Dr Pepper or Squirt, depending on location. Currently, CSAB has two fountain brands at Carl's Jr.; the new agreement adds a second fountain brand in Hardee's more than 1,700 U.S. restaurants.
"Dr Pepper has been a part of our business since Carl's Jr. founder, Carl Karcher, sold it from his first hot dog cart in 1941," says Andrew Puzder, president and CEO of CKE Restaurants. "We are pleased to continue working with CSAB to explore opportunities that mutually grow our brands and bring value to our consumers."
"Carl's Jr. and Hardee's are great brands with a passionate consumer following, much like Dr Pepper, Diet Dr Pepper and Squirt, which is why we fit so well together," says Dave Rollins, senior vice president of fountain foodservice sales at CSAB. "We are very proud to have been with CKE at every step of way, and we're looking forward to building on our relationship with innovative, strategic customer marketing programs that resonate with their guests."