Burger King Corp. (NYSE:BKC – News) named Austin-based LatinWorks as its Hispanic advertising agency of record for the U.S. Details of the campaign are in development with new creative expected in early 2009.
“We were looking to identify an agency partner that understands the power of the Burger King brand and, equally important, how to effectively communicate with diverse Hispanic audiences,” says Cindy Syracuse, senior director, cultural marketing, Burger King Corp.
Tapestry, the Chicago-based multicultural division of Starcom MediaVest Group (SMG), has also been chosen to provide media planning and purchasing.
