The Taco John’s International Board of Directors has appointed Barry Sims as the company’s chief executive officer. The announcement follows the promotion of Sims to president early in 2007 after Paul Fisherkeller announced his retirement. Fisherkeller had served as Taco John’s President and CEO for 10 years.

In this expanded role, Sims will lead growth initiatives for the company that include updating all Taco John’s facilities to a fresh, bold look that aligns with the company’s West-Mex® branding program.

Sims, 51, joined Taco John’s in 1986 and has served in various capacities, most recently as executive vice president and CFO. “Taco John’s has been my home for over twenty years and I’m honored to contribute to the future success of our brand,” said Sims. “It’s a privilege to work with such devoted owners, franchisees and employees all focused on the growth of our company.”