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“Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola,” says Chandra Stephens-Albright, group director of Marketing and Business Development for the brand. “It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step further by celebrating the idea that consumers can truly have their say at fountain--with choices tailored completely for them.”
The new self-serve fountains--which represent a complete departure from equipment The Coca-Cola Company has offered before--have been in development for nearly four years. The sleek new units being tested are touch screen operated, enabling consumers to select from more than 100 calorie and no-calorie brands, including varieties of waters, juices, teas, and sparkling beverages that have never been sold in the United States.
The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology to make dozens of branded beverages fresh to order, in the same amount of space as the current eight-valve machine. It will be tested in select quick-serve restaurants in Orange County, California, and Atlanta this summer before a wider introduction currently planned for early next year.