Industry News | December 1, 2009

New Franchise Marketing Manager Joins Bojangles’

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Bojangles’ Restaurants recently hired Joeshun Hunter as franchise marketing manager. In this role, Hunter is responsible for assisting Bojangles’ franchisees and the brand’s collection of nearly 300 franchised restaurants with local marketing initiatives. Additionally, she will manage local advertising cooperatives.

“With Joeshun we are getting a veteran marketing professional who has a proven track record in the restaurant industry. She has worked for several leading quick-serve-restaurant franchises and is someone who we can count on to provide great support for our franchisees,” says Randy Poindexter, senior vice president of marketing for Bojangles’.

“She brings a new level of local restaurant marketing expertise to the company.”

Before joining Bojangles’, Hunter spent more than 12 years working for three quick-service companies in a variety of marketing functions. Her specialization resides in developing local-store marketing initiatives, co-op management, media planning and negotiations, and social-media networking.

Most recently, Hunter served as senior field marketing manager with Atlanta-based Moe’s Southwest Grill, handling all national and regional field marketing functions for Moe’s franchise system during the past three years. She has also held marketing positions with Donatos and Church’s Chicken.

"I am excited to join the Bojangles’ family and to help franchisees maintain and build upon their strong market positions,” Hunter says.

“It is an exciting time to join the team and I look forward to helping grow the company.”

Hunter earned her Bachelor of Arts degree from the University of North Carolina at Greensboro with concentrations in public relations and marketing.