Industry News | August 20, 2010

New Fro-Yo Concept Comes to Missouri

Yogurtini, originally established in Tempe, Arizona in 2008, announced the grand opening of the second Kansas City location at 4853 Main Street, Kansas City, Missouri, in the Plaza Colonnade Retail District. Yogurtini debuted in the Midwest with the successful grand opening of its Zona Rosa store on July 30, 2010.

The 'serve-yo-self' concept allows customers to make their own frozen yogurt creation, creating bespoke blends just like a signature martini. Yogurtini offers a rotating selection of 16 flavors and more than 65 toppings daily. The initial Kansas City Yogurtini franchise is located at 8749 NW Prairie View Road in the Zona Rosa retail and entertainment district.

To celebrate its Kansas City expansion, Yogurtini will be giving out free self-serve frozen yogurt on today from 4:00 – 8:00 p.m.

Yogurtini pledged 10 percent of proceeds from the Zona Rosa opening weekend to the Shadow Buddies Foundation, which provides dolls to critically ill and medically challenged children. At 3:45 p.m. today Yogurtini will present a check to Shadow Buddies Executive Director Marty Postlewait. For a $10 donation, customers will have the opportunity to sign a Yogurtini get well card which will be sent with a "buddy" to a sick child. Donations of any amount will also be accepted.

"The Grand Opening event of our first store in Zona Rosa exceeded all of our expectations," says Alan Stribling, who along with business partner Perry Kessler co-owns the Yogurtini franchise.

"We knew that people in Kansas City would love the Yogurtini product and experience, and we are excited to be able to open our second store so quickly to meet the demands of our customers."

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