Industry News | June 10, 2011

New Fro-Yo Spot Hits Atlanta

image used with permission.

Big Game Brands, formally Raving Brands, is thrilled to announce the newest addition to its ever-growing family of concepts, Cowlicks Yogurt and Floats.

The self-service frozen-yogurt-and-float concept features a variety of frozen yogurt flavors, premium toppings, and favorite fountain sodas to offer countless customizable combinations. Cowlicks Yogurt and Floats joins a diverse portfolio of concepts, including Monkey Joe's Parties and Play, The Original Italian Pie, and The Flying Biscuit.

 

Located in the upscale Vinings neighborhood near Atlanta, Cowlicks Yogurt and Floats offers something more than the traditional frozen yogurt experience: A fun, more healthful way to enjoy after-dinner treats and between-meal snacks.

 

In addition to 10 featured frozen yogurt flavors and 28 premium toppings, Cowlicks Yogurt and Floats allows guests to transform any cup of frozen yogurt into a float, a twist on the nostalgia of old American soda fountains. The self-service frozen-yogurt-and-float concept offers a bright interior, a fun, hands-on experience, and a healthy alternative to tradition, making it a perfect choice for the entire family.

 

Big Game Brands plans to expand the concept with a new location on

Hammond Drive
in Dunwoody, Georgia, set to open in summer 2011. The company also looks forward to growing its business through additional forthcoming franchise opportunities.

 

"After launching concepts such as Moe's Southwest Grill, Monkey Joe’s, and Planet Smoothie, we understand what it takes for a concept to be successful in an ever-changing environment," says Daryl Dollinger, president of Big Game Brands. "The addition of Cowlicks Yogurt and Floats continues our reach into the specialty dessert market. We believe Cowlicks offers quality dessert items at an affordable price, and we are enthusiastic about the potential for growth and the opportunity to take the brand to the next level."

 

To build excitement and momentum for Cowlicks Yogurt and Floats, Big Game Brands has brought on Josh Solomon to lead the operation at the flagship Vinings location. The company looks forward to the fresh perspective and energy Solomon brings to the business.

 

"I am thrilled to be joining the team and look forward to leading the Cowlicks Yogurt and Floats team in Atlanta,” Solomon says. "I have a strong passion for the brand and believe its unique experience and distinct customer service will drive franchise interest in a concept that works in both larger cities as well as smaller markets."

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