The new hires reinforce the company’s strength of consistently delivering promotional and marketing success for clients in both quick-serve and retail spaces. Haertel and Baca bring success in both business growth and implementing innovative technology solutions.
“With these new hires, we can successfully expand our reach into the retail and quick-serve markets and enhance our current offerings,” says Mike Snyder, CEO of Synq Solutions. “Mr. Haertel and Mr. Baca bring a deep proven track record that will help us develop and execute innovative strategies for our clients.”
Previously serving as vice president of Sales at SynQuest, where he managed domestic and international sales operations, Haertel will lead the Synq Solutions sales team and play a critical role in expanding the overall business. In addition, he will bring new ideas and initiatives to the company that will enhance its merchandising and promotional support programs that provide measurable results for clients.
As chief technology officer, Baca will play a pivotal role in developing innovative technologies and enhancing customer applications that bring added value to the client while creating new sales and revenue opportunities for the company. Baca will also create programs for strengthing Synq Solutions offerings by incorporating customer feedback and market trends in overall technology development. Baca previously held executive leadership roles developing business intelligence technology solutions for small business service provider Intuit as well as Sage Software.