Industry News | January 22, 2015

New Jamba Smoothies Encourage Healthier Lifestyles

image used with permission.

Jamba Juice Company is encouraging consumers to enjoy a healthy start to 2015 by expanding its Whole Food Nutrition and Fruit & Veggie smoothie lines. Keeping with the company's ongoing mission to provide consumers with healthier food and beverage options, Whole Food Nutrition smoothies are made with real fruit and provide a good source of protein and Vitamin C. Fruit & Veggie smoothies contain at least three total servings of fruit and vegetables in each small size. Jamba Juice is committed to helping reverse America's well-documented fruit and vegetable deficit.

The new flavors are:

·      Amazing Greens, a blend of kale, lemon, peach juice, peaches, bananas, and pumpkin seeds that delivers at least 11g of protein, 2.5 servings of fruit, and 1 serving of vegetables to help power your day. It’s an excellent source of Folate, Vitamin K, Vitamin A, Vitamin C, and Manganese. Amazing Greens joins Kale-ribbean Breeze, Carrot Orange Fusion, and PB Chocolate Love in the Whole Food Nutrition line, offering consumers nutritious and satisfying smoothies to provide an on-the-go snack.

·      Greens 'n Ginger, a blend of mangos, peaches, kale, lemon, and ginger puree that is an excellent source of Vitamin A, Vitamin C, Folate, B6, and Vitamin K. Greens 'n Ginger joins Berry UpBeet, Apple 'n Greens, Orange Carrot Karma, and Tropical Harvest in the Fruit & Veggie line, offering convenient ways for those looking to get in their daily servings of fruits and vegetables.

The Amazing Greens and Greens 'n Ginger smoothies are being supported by Jamba's "Green is Good" campaign, which promises that consumers will enjoy the new flavors or Jamba will replace their smoothie with another beverage.

"Consumers continue to become increasingly aware of the benefits of getting their daily requirement of fruit and vegetables and continue to trend toward beverages as a convenient and affordable way to do so," says Julie S. Washington, chief brand and innovation officer for Jamba Juice. "Our Whole Food Nutrition and Fruit & Veggie smoothies are made with whole fruit and other whole food ingredients, and offer a perfect way for consumers to practice healthy habits as they start the New Year."

For a limited time from January 22 to January 27, Jamba Juice will be offering a special $2 offer (with coupon) for customers to try a small size Amazing Greens smoothie at participating Jamba Juice stores nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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