KFC has launched a new broadcast initiative showing how KFC’s chicken nuggets are the nuggets kids didn’t know they were missing, until they tried them. The campaign includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio.
In the Hispanic spot, entitled “Let’s Talk,” children take a second to talk directly to their parents through the camera and tell them how much they enjoy KFC’s popcorn chicken nuggets. Amazed by how crispy and crunchy the nuggets are, the kids ask why they weren’t given them before. One girl even states, “With these nuggets, I don’t need any toys.”
The spot was originally based on the core idea of the general market campaign entitled “Outraged Kids.” In this version, kids were upset with their parents for being fed less satisfying chicken nuggets.
“For KFC’s Hispanic spot we tried to use a positive approach and simply capture kids who were enjoying KFC’s quality nuggets,” says Yamilca Rodriguez, senior director of multicultural marketing services at Scoppechio.
The spot airs nationally February 2-22 on Univision, Galavision, UniMas, Telemundo, Azteca, Fox Deportes, Espn Deportes, Mun2, Discovery en espanol, and Estrella TV.