Industry News | January 23, 2015

New Mobile App Rewards Wawa Customers

Wawa Inc. announced today the launch of two new initiatives -- the WawaMobile App and Wawa Rewards program. The Wawa mobile app, which features the Wawa Rewards program on its platform, is now available for free through the App Store for Apple devices and through Google Play for Android devices.

As of January 2015, all of Wawa's more than 680 convenience stores are accepting mobile payments through the new Wawa mobile app, enabling customers to make in-store purchases with more convenience than ever before, using a Wawa Gift Card from their smart phones. In addition to enabling these mobile payments, Wawa's new app allows you to manage your Wawa card, redeem Wawa rewards, find a Wawa store near you, check fuel prices, view nutrition information, and connect with friends on social media.

Most notably, the Wawa app allows customers to access the new Wawa Rewards program, offering customers a chance to earn rewards for purchasing their Wawa favorites. Customers get theirchoice of three rewards for every $50 spent on qualifying items. 

"Part of our commitment to fulfilling customers' lives every day includes connecting with customers at deeper levels, and we are thrilled to provide new, meaningful, and time-saving technologies that will help us create the added convenience and connection points our customers desire," says Chris Gheysens, Wawa's President and CEO. "We hope the new Wawa app and Wawa Rewards program will further extend the unique bond our associates have established with our customer over the past 50 years, through new forms of connectivity and customer recognition."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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