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    In New Promo, Jack's Got 'Game'—And Prizes

  • Industry News October 3, 2011

    Gamers love fast food. And they love getting free stuff, whether it’s food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box restaurants, GameStop, and Dr Pepper had in mind when they created an exciting new peel-and-reveal game that debuts October 3. Even losers can be winners in the new Jack’s Got Game contest that offers Jack in the Box guests three chances to win.

    Jack’s Got Game awards instant prizes for Jack in the Box food and special offers at GameStop stores as well as daily prizes like Xbox 360 consoles and a trio of hot, new video games launching this fall: Gears of War 3, Battlefield 3, and Assassin’s Creed Revelations. Even if guests don’t win an instant prize or daily prize, they can still win the weekly grand prize: a $5,000 GameStop shopping spree. Jack in the Box will offer five grand prizes over the course of the contest—that’s a total of $25,000 in GameStop merchandise.

    Here’s how to play: Jack in the Box guests who purchase a large combo meal or any large fountain drink will receive a peel-and-reveal game piece on their collectible drink cup. Each game piece offers multiple chances to win. In addition to instant wins, players can visit to enter codes from their game pieces for a chance to win daily and weekly prizes.

    “Jack doesn’t like to lose; but more importantly, he doesn’t like his guests to lose,” says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “That’s why he’s giving them three chances to win with his new Jack’s Got Game contest. With prizes ranging from Jack in the Box food and popular video games to five weekly GameStop shopping sprees totaling $25,000, we think everyone will feel like a winner.”

    “Gamers mirror the demographics of core fast-food customers, so this is a great event for GameStop and Jack in the Box,” says Kristin Djurdjulov, divisional vice president of marketing and promotions at GameStop. “Whether one is a fan of action-packed video games like Gears of War 3 or Assassin’s Creed Revelations or prefers old-fashioned arcade games, this is a fun and rewarding way to connect with our brands.”