Industry News | February 1, 2010

New Software Provides Coupon-Texting Service

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Money Mailer Mobile announced the availability of its self-service text coupon software.

The software gives businesses such as neighborhood restaurants the ability to send text messages to their customers during special promotional periods and slow sales days.

"It's amazing how communities have come alive when we've sent out a mobile offer for our clients. Now neighborhood businesses can do it whenever they want," says Steven Gray, chief operating officer for Money Mailer. "Mobile couponing delivers a strong return on investment because it reaches customers who have asked to receive offers and delivers those offers directly to them on their phone. It is extremely affordable and highly impactful. We've seen how powerful it can be to get the cash register ringing."

One local hamburger restaurant that recently integrated Money Mailer's text couponing with their shared mail campaign reported that it resulted in a 20 to 1 return on investment.

The software collects data from each mobile text campaign to provide businesses with data on opt-in rates, which helps fine-tune future mobile marketing promotions.

"Offering consumers value and savings via their mobile phones, from businesses they already frequent, grows more popular every day and we're at the forefront of helping local businesses exploit this marketing tool to grow their businesses," Gray says. "Money Mailer's mobile phone program allows businesses to easily build their customer mobile marketing list with minimal incremental expense or effort."

Money Mailer Mobile customers pay no upfront or monthly fees for the software. Costs are incurred only when they push out a text message campaign.

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