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"Imbibe has a great reputation in the beverage industry, which is why we're working with them," sys James Costos, vice president, Licensing & Retail at HBO.
As The Sopranos comes to conclusion on HBO in June, the series will continue to live and have even further exposure on the A&E network as well as DVDs. "One of the main reasons Imbibe was excited to partner with HBO is their continued commitment to promote The Sopranos off-channel," says Andrew Rashkow, president of Imbibe.
The Sopranos (TM) Old Fashioned Italian Sodas are now shipping to grocery stores, supermarkets, and convenience stores as well as select sandwich shops and restaurants across the country.