The new report canvases kids' menus in both limited- and full-service restaurants, providing detailed reporting and key takeaways on menu variety, proteins and desserts. Of particular interest are the insights from interviews conducted with 500 parents, across the U.S., of children under 11 years of age. Among the findings reported:
-- Nearly 80 percent of parents cite the existence of a kids' menu as an important factor in choosing a limited-service restaurant. This number approached 90 percent for parents of three-to-eight-year-olds.
"Chain operators hoping to improve sales through menu offerings and marketing messages targeting kids and their families will find the data and insights presented here extremely valuable," says Darren Tristano, Managing Director of Technomic Information Services. Additional information on The Kids' Menu Report 2006 is available at www.foodpubs.com or by contacting Chris Urban of Technomic at 312-876-0004, extension 229.