New Tropical Smoothie CFO to Drive New Tech Initiatives

    Industry News | May 18, 2016

    Tropical Smoothie Café appointed Barry Schnur as chief financial and administrative officer. In addition to his roles leading the company’s fiscal functions and day-to-day operations, Schnur will play a significant role in developing and implementing technology initiatives for the franchise system.

    “Barry’s extensive technology background and experience leading software companies makes him a valuable addition to our executive team,” says Mike Rotondo, CEO of Tropical Smoothie Café. “He has a passion for creating customer-focused technology that drives business growth, which is exactly the expertise we need right now, as we are growing aggressively and introducing several major technology initiatives, including our new mobile ordering and payment app, and Jolt, a new café management tool.”

    Schnur brings more than 20 years of experience developing and implementing enterprise information systems, including 10 years at software companies. Prior to joining Tropical Smoothie Café, Schnur was senior vice president of customer success at IgnitionOne, a provider of cloud-based, digital marketing and advertising technology solutions, where he led all customer-facing functions for Fortune 500 brands. He also has served on the executive team at Silverpop, an Atlanta–based, SaaS digital marketing provider, where he was senior vice president of operations.

    Prior to Silverpop, Schnur led multiple professional services organizations, including at S1, where he was responsible for large-scale implementations of financial services systems. Before S1, Schnur served in various leadership roles at Accenture, Ernst & Young and EDS, where he implemented custom software and ERP systems.

    Tropical Smoothie Café reported its strongest year of growth in 2015 with same-stores sales of 11.25 percent and signed franchise agreements to develop 199 new cafes across the U.S. This year, the food and smoothie franchise plans to exceed 550 restaurants nationwide. The brand currently has franchise opportunities across the U.S. in markets such as Miami, Philadelphia, Boston, Houston, Dallas-Fort Worth, Atlanta, and Columbus, among others. By 2018, Tropical Smoothie Café plans to have 800 cafés open across the U.S.

    News and information presented in this release has not been corroborated by WTWH Media LLC.