Industry News | May 18, 2009

A New Twist on the Sub: Pretzel Bread

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Blimpie America’s Sub Shop is introducing new grilled subs and adding a twist to its selection of 12 freshly baked breads.

Starting May 18, 2009, Blimpie locations nationwide will feature three grilled subs and become the first national sub shop to offer pretzel bread.

“Blimpie is bringing a new twist to the traditional subs with the craveable pretzel bread,” said Kate Unger, vice president of marketing for Blimpie. “Customers will love this classic American taste combined with our freshly sliced meats and vegetables.”

Along with the new bread come two new Blimpie subs, the Turkey Bacon Cheddar on grilled pretzel bread and the Buffalo Chicken & Pepperoni on grilled Ciabatta. Blimpie is also highlighting a customer favorite, the French Dip on grilled Ciabatta.