Industry News | January 10, 2014

New Year, New Better-For-You Items at Dunkin’

To help guests eat better and keep running smartly throughout 2014, Dunkin’ Donuts is kicking off the New Year by expanding the brand’s DDSMART menu. Leading off the brand’s lineup of new better-for-you choices, available any time of day, Dunkin’ Donuts has introduced the Sliced Turkey Breakfast Sandwich. Served oven toasted on a brand new Multigrain Flatbread, the Sliced Turkey Breakfast Sandwich, at 310 calories, features three slices of turkey, an egg, and a slice of reduced fat cheddar cheese. The sandwich is also available as a Wake-Up Wrap, at 160 calories, served with egg, cheese, and one slice of turkey on a warmed tortilla. Also, any Dunkin’ Donuts breakfast sandwich can be served on the new Multigrain Flatbread.


To help bagel lovers ring in the New Year, Dunkin’ Donuts has also rolled out a new Whole Wheat Bagel. This better-for-you bagel option, at 320 calories, pairs perfectly with any of Dunkin’ Donuts’ Reduced Fat Cream Cheese spreads. Both Dunkin’ Donuts’ new Whole Wheat Bagel and new Multigrain Flatbread have earned the Basic Stamp from the Whole Grains Council, a certification for products containing at least half a serving (8 grams) of whole grain. The Whole Wheat Bagel has 60 grams of whole grain, and the Multigrain Flatbread has 16 grams of whole grain. Dunkin’ Donuts’ Brown Sugar Flavored Oatmeal with Dried Fruit Topping and Original Oatmeal with Dried Fruit Topping each contain 44 grams of whole grain and have earned the 100 percent Stamp from the Whole Grains Council, which signifies that all grains in the product are whole grain.


To celebrate DDSMART with fans, Dunkin’ Donuts launched its Smart Start to ‘14 Twitter Sweepstakes, offering people the chance to win a $100 Dunkin’ Donuts mGift to help keep them running with the brand’s DDSMART menu well into the New Year. Continuing through Friday, January 10, Dunkin’ Donuts will ask a daily question around the theme of running smartly in the year ahead. Fans who tweet an answer to @DunkinDonuts on Twitter using the special hashtag #DDSMART14 are eligible for a chance to win one of three $100 Dunkin’ Donuts mGifts each day. One grand prize winner will win $500 in Dunkin’ Donuts Cards.


Dunkin’ Donuts’ DDSMART menu of items hopes to provide guests with better-for-you options without compromising taste, quality, or value. All Dunkin' Donuts' DDSMART items meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat, or sodium than comparable fare, and/or contain an ingredient or nutrient that is nutritionally beneficial, such as whole grains. DDSMART food and beverages have fewer than 400 calories, including Dunkin’ Donuts’ Turkey Sausage Breakfast Sandwich, Wake-Up Wraps, Veggie Egg White Flatbread, Hot Tea, and Latte Lites.


We know that our guests are increasingly health-conscious and are looking for a full selection of choices that satisfy their hunger and fit into their lifestyle,” says John Costello, president, global marketing and innovation at Dunkin’ Brands. “Ever since we launched our DDSMART menu more than five years ago, we have been steadily expanding our better-for-you offerings. We are pleased to begin the New Year with new and unique DDSMART items like the Sliced Turkey Breakfast Sandwich, and we look forward to continuing to explore ways to meet the needs of our guests and provide even more options throughout 2014.”

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