New York Burger Co., located at 470 West  23rd St. and 10th Ave., close to the High Line, is launching The Magic Lunch every Sunday at noon, starting Jan. 29, 2012, with The Great Lerdini.

In celebration of its first anniversary, New York Burger Co. West Chelsea will offer an enchanted and magical lunch experience to kids and parents for weeks to come.

Kids and adults alike will be amazed by The Great Lerdini’s breathtaking performances as they experience  close-up magic inches from their eyes. New York City’s premier magician, The Great Lerdini has been entertaining children and adults of all ages throughout the tri-state area for over 15 years.

Customers come and enjoy the magic and the burgers cooked to their liking.
Menu Highlights:
Magic Trick with Little Deal for the kids:

Buy any mini burgers and add a small Idaho or sweet potato fries, a fountain soda or spring water starting at $6.50.  Kids will also love the hot dogs, Chicken minis, homemade potato chips, Baby brownies, homemade cookies, ice cream sandwiches, and much more …

The Big Deals, for the greedy:

Buy any burger, large salad, or sandwich, add a side and a Fountain Soda or Spring water starting at $10.75. Big Deals also work with bottled drinks, milkshakes, wine, and beer for just a little more!

The Sauce Bar:
Features an incredible choice of self-serve homemade dipping sauces

New York Burger Co. is the first restaurant to receive the Humane Farm Animal Care certification in December 2010.  The restaurant is the first of its kind in New York to be awarded this distinction. New York Burger Co. earned this honor by exclusively serving beef and chicken that are Certified Humane Raised and Handled.

Marketing & Promotions, News, Operations, New York Burger Co.