New York Fries,  a premier fresh-cut fries concept known for its unwavering commitment to quality, announced its latest opening at Menlo Park in Edison, N.J, following the brand’s official re-entrance into the U.S. and recent opening at Roosevelt Field Mall in Long Island.

Slated to officially open on February 11, the Edison restaurant is corporate-owned and operated and is the brand’s second restaurant to open within the U.S. this year. The new location will also be hosting a grand opening ceremony with Edison Mayor, Sam Joshi, to further highlight this exciting occasion on February 29, 2024.

New York Fries, operated under Recipe Restaurant Group, features a niche menu starring freshly cut fries, made with Idaho potatoes, served plain or loaded with a variety of toppings including beef chili, pulled pork, queso and crumbled bacon. Also on the menu, a classic Canadian delicacy – poutine – topped with beef gravy and Wisconsin cheese curds for guests across Edison to discover and enjoy. Additionally, the New York Fries features all-beef grilled hot dogs and an array of delicious, loaded dog options. 

Following the most recent openings in Roosevelt Field Mall in Long Island, and now Menlo Park, two more corporate-owned New York Fries restaurants will soon open in Smith Haven Mall in Long Island and Newport Center in Jersey City later in Q1. With over 100 restaurants across Canada and 25 throughout the Middle East, New York Fries is widely recognized as the go-to destination for high-quality, fresh-cut fries that are cooked to order.

“Off the heels of our exciting reentrance into the United States with our Roosevelt Field Mall opening, expanding into New Jersey is an amazing next step towards our continued growth across the East Coast and beyond,” says Craig Burt, Chief Operating Officer at New York Fries. “We’ve received such a warm welcome from our opening in Long Island and expect a similar response from the Edison community. We’re thrilled to bring our premium fresh-cut fries to guests across the area and can’t wait for Menlo Park mall goers to try the perfect French fry.”

New York Fries differentiates itself by cooking its freshly cut potatoes in non-hydrogenated sunflower oil using a unique 3 stage method. As nothing else goes into the fryers except potatoes, the brand appeals to those with dietary and allergen restrictions, serving vegan, vegetarian and gluten-friendly items.

Fast Casual, Growth, News, New York Fries