New York Fries, a 200-unit fast-food chain that specializes in premium french fries and poutine, recently launched a mobile loyalty, rewards, payment, and gifting program called “Fry Society.” Partnering with Virtual Next, an app-free mobile loyalty and payment provider, New York Fries now allows customers to use any smartphone as a digital wallet to pay for products and earn rewards at participating New York Fries restaurants.

Fry Society offers New York Fries customers two levels of loyalty. Fry Society Members earn points toward free food at New York Fries each time they visit and make a purchase. After 10 visits, Members can select any one item off the menu for free. Meanwhile, Fry Society Aficionados (those customers that pre-load their virtual card with money) earn more rewards, including free fries on their birthday and opportunities to double their points on select transactions.

To kick off the program, the company has a special offer: Pre-load $25 on your Fry Society digital card and you will be rewarded with a free poutine.

“Our Fry Society program enables customers to complete transactions faster by using their smartphones without having to download an app,” says Warren Price, executive vice president at New York Fries. “We understand the challenges with launching an app and getting adoption in the crowded app market. We decided to go with something that is simpler and more effective to launch our Fry Society program, and rewarding for our customers to use.”

“We are excited to partner with New York Fries and provide their customers with an experience that is simple to operate and understand, and that offers them great value as well,” says Bijan Shahrokhi, CEO of Virtual Next. “Digital wallets enable merchants to offer simple mobile loyalty and payment programs without any app, which means lower program costs and higher rates of participation.”