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Juice It Up!, one of the nation’s leading raw juice bar and handcrafted smoothie chains, has opened its Thousand Oaks location at 1404 N. Moorpark Road in the Conejo Valley Plaza Shopping Center. The Thousand Oaks location is the first Juice It Up! to feature a “Bowl Bar” where fresh ingredients are on display and guests can see their Superfruit Açaí and Pitaya Bowls—along with Fusion and Smoothie Bowls—created right in front of them.
This is the second location operated under the ownership of KBN One Investment LLC, led by husband and wife teams Deepak Kumar and Subh Lakshmi, along with Nikhil and Rasna Arora. KBN One Investment LLC also operates Juice It Up!’s Santa Clarita location, which is currently the top-performer in the chain’s more than 80-unit system.
“Following the great success of our first Juice It Up! location, the decision to open another store didn’t require much thought,” says Kumar, KBN One Investment LLC. “We’re particularly excited about opening up in time for the summer season as we’re rolling out a new summer-themed product and marketing campaign that we know guests will love.”
Menu items include blended-to-order real fruit and veggie smoothies in a large variety of flavor combinations, fresh-squeezed functional raw juices designed with health benefits like energy and detoxification in mind, and nutrient-rich bowls loaded with superfruits like Açaí and Pitaya topped with fresh fruit, granola, and a drizzle of honey. All of Juice It Up!’s products are created with equal focus on flavor and formulated to meet the nutritional wants and needs of guests at every level of health.
“We’re thrilled to continue our expansion throughout Southern California, making Juice It Up! even more accessible to existing fans, while bringing our raw juice bar and smoothie experience to new guests,” says Carol DeNembo, vice president of marketing and business development. “We admire Deepak and his team’s dedication to the communities they serve and we’re confident they will thrive in their new Thousand Oaks location.”