Industry News | November 5, 2015

Newk's Celebrates the Holidays with LTOs

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Delivering sumptuous holiday eating with a culinary twist and bold new ingredient combinations, Newk’s Eatery is launching its winter menu with two new stand-out ingredients: fresh, tender pork belly and rich, creamy Alfredo. Debuting the Pork Belly Sandwich and Chicken Alfredo Pizza on November 9, Newk’s winter menu will also spotlight one of Newk’s longstanding guest favorites—the Newk’s Favorite Salad. The winter entrées will be available through the holiday seasons until January 3, along with a new homemade Holiday Crispy treat that will appear on Newk’s dessert menu on November 30.

“With premium proteins like sushi-grade Ahi tuna and now pork belly on the menu, we’re looking to push the envelope of fast-casual,” says CMO Alan Wright. “Our winter lineup branches out from traditional holiday comfort foods, giving people a chance to enjoy what’s become known as bacon’s tastier, superior cousin with our new Pork Belly Sandwich. We’re also aiming to speak to the cheese lovers out there with Newk’s Chicken Alfredo Pizza which combines three cheese favorites: Alfredo sauce, goat cheese, and fresh-grated Mozzarella.”

Newk’s new Pork Belly Sandwich leads the pack with a full-bodied taste that is both addictingly savory and spicy. The sandwich features juicy pork belly that has been brined and marinated with Newk’s house-made ginger wasabi dressing overnight before it is flame-seared and roasted to lock in the prize cut’s mouthwatering flavor. Served on Newk’s signature bread, the pork belly is topped with mayonnaise and houseade pickled carrots, then finished off with fresh cilantro and jalapeῆos for the perfect kick. Guests can enjoy Newk’s Pork Belly Sandwich for $8.59.

Matching the Pork Belly Sandwich’s bold flavor, Newk’s new Chicken Alfredo Pizza starts with Newk’s hand-tossed pizza dough which is topped with kettle-batched Alfredo sauce and layered with freshly grated Mozarella cheese, arugula, red onions, flame-grilled chicken, and creamy goat cheese. Available in Newk’s restaurants for $8.99, the new pizza delivers the signature rich Alfredo flavor beloved by diners with a hint of spice from the entrée’s garden fresh red onions. 

Highlighting a popular food favorite, Newk’s winter line up also spotlights the gourmet-inspired Newk’s Favorite Salad, which lives up to its name. The salad combines flame-grilled chicken, crumbled Gorgonzola cheese, chopped pecans, sliced grapes, sweet dried cranberries ,artichoke hearts, and house-made croutons all on a bed of fresh mixed greens. Tying all these ingredients together is Newk’s delectable sherry vinaigrette dressing that is made from scratch in-restaurant and finishes off the salad with an appropriate zing. Diners can purchase Newk’s Favorite Salad for $9.25.

Rounding out Newk’s winter menu is the new Holiday Crispy—a festive variation of Newk’s traditional Big Crispy treat, made with real marshmallows, Grade A butter and topped with holiday red sprinkles. Carrying over from Newk’s fall lineup, Newk’s German Chocolate Cake and homemade Red Velvet and Chocolate Whoopie Pies will also be on-hand to satisfy holiday sugar cravings. Guests will be able to indulge in Newk’s Holiday Crispy for $1.79, Newk’s German Chocolate Cake for $3.45 per slice and one of Newk’s Whoopie Pies for $3.45.

Newk’s is feeding guests’ comfort cravings further with its winter lineup of soul-warming soups available through April 3, featuring a dozen slow-simmered seasonal soups made from time-tested family recipes. The newest addition is a Deep Southern brew called Hoppin’ John that consists of black-eyed peas, country ham, white rice, tomatoes and collard greens. Rotating on a daily basis, Newk’s soup line includes Chicken and Sausage Gumbo, White Bean and Kale, Lobster Crab Bisque, Chicken Tortilla, Corn and Crab Chowder and more. Newk’s 600 Calorie Menu also features many of these seasonal soup favorites.

Additionally, Newk’s is getting into the holiday spirit with a special holiday gift card program and new red Christmas collector cups, replacing the brand’s signature black cups for the season. Giving customers the chance to reach the hearts of their friends and family through their stomachs, Newk’s is unveiling new holiday gift card designs with the opportunity to receive $5 back when buying $50 in Newk’s gift cards or $10 back when purchasing $100 in gift cards. It’s a way for guests to treat themselves while treating the ones they love.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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