Industry News | January 4, 2016

Newk's Kicks off New Year with 600-Calorie Menu

image used with permission.

Newk’s Eatery, a fast-casual brand characterized by its obsession with quality and flavor, introduced an expanded calorie-conscious menu that is focused on indulgent flavors from time-tested family recipes. Newk’s has expanded its 600-Calorie Menu to include dozens of delicious, low-calorie options that skimp on calories but not flavor. The expanded 600-Calorie Menu—which has been introduced just in time for New Year’s resolutions and will be available year-round—is a complement to Newk’s dynamic menu of fresh tossed salads, artisan pizzas, hot toasted sandwiches, and made-from-scratch soups and desserts.

Offering a leaner take on the brand’s decadent signature dishes, Newk’s 600-Calorie Menu offers a range of wholesome options without forgoing flavor for fitness. The gourmet-inspired menu features dozens of portion-appropriate, hearty soups like the new Hoppin’ John which consists of black-eyed peas, country ham, white rice, tomatoes, and collard greens that pair well with fresh-tossed salads and savory toasted sandwiches. Throughout the year Newk’s also makes special limited time additions to their 600-Calorie Menu to both boost their offerings and infuse dishes with a seasonal flair.

“When our guests dine with us, we want them to feel like their healthy choices are neither a sacrifice in flavor nor satisfaction,” says CMO Alan Wright. “By making our 600-Calorie Menu options available year-round, Newk’s guests can maintain their healthy eating habits 365 days a year.”

Newk’s meticulously handcrafts each of its meals in its open-view kitchens with rigorously selected, fresh ingredients, making traditional lower calorie offerings, such as soups and salads, as delicious as they are nutritious. The 600-Calorie Menu options—such as the Newk’s Shrimp Po’boy paired with Tomato Basil soup, along with seafood-topped salads like the Ahi Tuna Salad or Shrimp and Avocado Salad topped with calorie-conscious dressings— are far from compromises in either heartiness or flavor.

The Jackson, Mississippi­–based Newk’s Eatery currently has nearly 95 locations across 13 states. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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