Industry News | August 18, 2015

Newk's Turns Teal for Ovarian Cancer Awareness

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With one in 70 women facing ovarian cancer, Newk’s Eatery—a fast-casual brand known for its fresh, flavorful menu—is shining a spotlight on this relatively silent killer by turning up the volume on its growing Newk’s Cares initiative, which includes permanent changes within the brand to further support the cause. Following a tremendous community response last year, the ongoing ovarian cancer awareness campaign will be resurging across Newk’s more than 80 restaurants throughout the months of August and September to spark awareness and raise needed support for cure research, along with a second-annual Ovarian Cycle Jackson fundraising event.

In honor of Ovarian Cancer Awareness Month in September, Newk’s is going teal—the color adopted by the global ovarian cancer awareness movement—switching out Newk’s signature black cups for teal ones, as well as permanently replacing the brand’s traditional red straws with teal straws. Newk’s is also making its stand against ovarian cancer an enduring one by unveiling Newk’s Cares water bottles— replacements for Newk’s 2-O water bottles. With 10 cents from every water bottle sold year-round being donated to Ovarian Cancer Research Fund—the oldest and largest charity in the U.S. funding ovarian cancer research—diners have a chance to join the stand against ovarian cancer 365 days a year.

“Through Newk’s Cares, we’ve been able to connect with guests on a much deeper level, and the countless number of stories and pledges of support we’ve received are testament that Newk’s Cares is speaking to a significant need in our community,” says Alan Wright, Newk’s vice president of marketing and franchise operations.

Each year, 200,000 women worldwide are diagnosed with ovarian cancer—a statistic that hits particularly close to home for Newk’s Eatery CEO Chris Newcomb and his wife Lori, whose personal battle with the disease began in 2013 and inspired the Newk’s Cares movement. With a 90 percent survival rate at early detection, the Newcombs have made educating women of ovarian cancer’s symptoms a top priority. In response to Lori’s passionate leadership in the area of ovarian cancer awareness and education, Ovarian Cancer Research Fund elected Lori to its governing board of directors this year.

“With virtually no early detection test available for ovarian cancer, being in tune to your body’s subtle warning signs is critical,” says Lori Newcomb, Newk's Cares cofounder. “We can make survival a reality by understanding what ovarian cancer looks like in its early stages. This is why we started Newk’s Cares—it was a kitchen table idea born from a desire to create life out of my cancer journey and make a positive contribution toward the health and happiness of fellow women.”

Newk’s will be joining forces with St. Dominic Hospital to host a free Newk’s-catered lunch-and-learn event on August 27 in Newk’s home base of Jackson, Mississippi. The event will be followed by the second annual Ovarian Cycle Jackson spin celebration on September 17 where wheels will be spinning from 8:30 a.m. to 2 p.m. as community members are invited to pedal their way to a cure. Having raised more than $120,000 for Ovarian Cancer Research Fund at last year’s event, Newk’s is increasing this year’s goal to $150,000.

“We are as passionate about helping people create healthy life experiences as we are about creating memorable food moments in our restaurants,” says Chris Newcomb, Newk’s Eatery founder and CEO. “I’m proud of Lori whose fighting spirit and passion have made a difference in countless lives, and I couldn’t be happier to stand by Lori’s side as she continues to help lead the charge against ovarian cancer.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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