This football season, Papa John's is getting ready for game day with the help of the NFL's newest fan—Peyton Manning. The recently retired quarterback joins papa John in his new role as a first-time spectator, hosting his own game-day party in the new integrated marketing campaign. The TV spot, which also features the Houston Texans' All-Pro and reigning NFL Defensive Player of the Year J.J. Watt, kicks off the NFL season with a special offer.
"We're excited to celebrate the start of football season alongside Peyton as he experiences the game as a fan for the first time," says John Schnatter, founder, chairman, and CEO of Papa John's. "Our All-Pro NFL lineup of Peyton and J.J. continues to make for a better team, as they both share our passion to deliver quality experiences to NFL fans."
In the TV spot, which will air on August 22 and run on ESPN, NFL Network, Spike, FX, and Comedy Central, fans will see Manning wearing a different type of uniform, one more adept for baking rather than throwing footballs.
In addition to his cameo in the new creative, Watt, who joined the Papa John's team last year, will be featured on his first national, NFL-themed pizza box.
"It's always great to be able to partner up with Peyton & Papa John for these commercials and it is an honor to be featured on the new pizza box across the entire nation,” Watt says.
Starting August 22, pizza fans can celebrate their game day experience with Papa John's special NFL kickoff offer: two medium two-topping pizzas for $6.99 each, and a brand-new dessert, the Cinnamon Pull-Aparts for $6. These bite-sized treats are made from the same quality ingredients customers expect from Papa John's—featuring fresh, never frozen, sweet roll dough covered in cinnamon and sugar, topped with cinnamon crumbles, then baked and drizzled with icing.
Papa Rewards customers that spend $15 or more on this special NFL kickoff offer between August 29 and September 11 will receive 25 bonus Papa Rewards points redeemable for a free pizza with up to three toppings, or other available reward options, from August 30 to September 25. Rewards members will be required to use the promo code "KICKOFF" when placing their online order to qualify for the 25 Bonus Points; the points will be deposited in their Papa Rewards account the next day.
The two medium two-topping pizzas, new Cinnamon Pull-Aparts dessert and the Papa Rewards NFL Kickoff Bounceback offers will be available at all Papa John's restaurants nationwide and can be ordered online, or through Papa John's mobile ordering app for iPhone and Android devices.