Nick-N-Willy’s Pizza announced that it will be dishing out details online about its time as an official provider of the 2010 Sundance Film Festival in Park City, Utah. The 10-day social media campaign known as the “Nick-N-Willy’s Sundance Film Festival Feast” will allow Nick-N-Willy’s fans to follow along as franchisees and corporate staff attend the festival to deliver hundreds of meals to close to 3,000 festival volunteers. The experience will be documented with a series of live posts on the Nick-N-Willy’s Slice of Life blog, Twitter page, and Facebook fan page.
“The Sundance Film Festival is by far the most high profile event Nick-N-Willy’s has ever supported, and it’s a great opportunity for us to leverage our brand to a much broader audience, not only at the festival but also online,” says Richard Weil, president and chief operating officer of Nick-N-Willy’s Pizza. “By creating buzz about our contribution to the Sundance Film Festival through our social media sites, we believe we’ll be able to attract more customers to our fast casual restaurants and secure exciting new franchise opportunities.”
The “Nick-N-Willy’s Sundance Film Festival Feast” social media campaign will be live from January 21 to January 31. Daily posts will include links to pictures and video with short interviews with the Sundance Film Festival staff, franchisees, and managers at Nick-N-Willy’s in Park City and Salt Lake City. The social media campaign is one of the marketing benefits approved by the 2010 Sundance Film Festival as part of the official provider relationship. Additional benefits include recognition in festival materials and signage in volunteer areas. Beyond the festival, Nick-N-Willy’s has placed branded signage in its Park City and Salt Lake City stores, plus messaging on the corporate website and in its eClub blasts to thousands of customers. Nick-N-Willy’s staff is also being granted access to numerous festival screening and events, including the gala opening and awards ceremony.