No Kid Hungry, along with corporate partners Arby’s Foundation and The Habit Burger Grill, are the proud recipients of the 2018 Gold Halo Award for Best Experiential Marketing Campaign for the #HANGRY and Hitting the Road campaign.
“The Halo Awards were created to acknowledge best in class corporate social impact programs. This year’s winners are a fantastic representation of the effective and innovative ways companies and causes can work together to create meaningful business and social returns,” says Engage for Good President David Hessekiel.
Think you know the definition of “hangry”? Think again. In America today, there are 13 million kids who know what skipping a meal really means. They can’t focus at school, they get sick more often, and they’re less likely to graduate high school. Last August, No Kid Hungry drove a school bus from New York to Los Angeles, stopping in cities along the way to raise awareness of the 1 in 6 kids facing hunger. We also asked people to rethink the meaning of “hangry” by recording and sharing videos of themselves telling the world why they are angry that kids are going hungry.
More than 272 people recorded videos, and nearly 30,000 people visited the hangry website to watch them. 15 national restaurant brands chose to be a part of the tour and 22 celebrities and chefs helped us spread the word on social media. All told, 92 million people saw the campaign on their social media feeds.
“We are honored to receive this year’s Gold Halo Award from Engage for Good,” says Diana Hovey, Senior Vice President at No Kid Hungry. “It takes a village to end childhood hunger and this campaign really exemplified the impact we can have when we bring together partners, chefs, influencers, and the public.”
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